We work exclusively with B2B technology companies. We've held to that focus since the studio was founded, because depth requires limits.
DyrdenWork was founded in 2017 with a narrow premise: that B2B technology companies — SaaS platforms, data infrastructure businesses, enterprise tools — had specific design needs that generalist agencies were consistently failing to meet. Not because of incompetence. Because the sector requires a particular fluency that only comes from working in it repeatedly.
Over eight years we've developed that fluency. We know what a growth-stage SaaS company's brand needs to communicate to an enterprise procurement team versus a product-led individual user. We know how a design system needs to be structured for a small engineering team to actually maintain it. We know what visual signals read as "institutional" versus "startup" — and, more usefully, when each is appropriate and when a deliberate combination serves a company better than either extreme.
We are not a full-service agency. We don't do paid social, motion graphics, video production, or event branding. We're a design practice — small, focused, and selective about the work we take on. The selectivity is part of the value.
Designers, strategists, a researcher, and a writer. We've operated as a fully remote studio since 2020. The distributed structure makes us better at working with clients across North America and Europe without friction.
We don't open a design tool until we understand the competitive landscape, the audience, and the positioning question. Every visual decision has a brief behind it. This is not a philosophical stance — it's how you avoid expensive revisions.
Brand decisions that live only in a designer's head aren't decisions — they're preferences. We document everything: rationale, usage rules, hierarchy, exceptions. So the brand holds together when we're not in the room.
A logo file is not a deliverable. A 56-page brand guidelines document is not an outcome. The outcome is measured in conversion rates, sales cycle length, and whether the next funding round went better than the last one.
The same five-stage process across every engagement. Scope varies. Structure doesn't.
Stakeholder interviews, competitor research, and — where possible — customer interviews. We're looking for gaps between how the company describes itself and how the market perceives it. That gap is usually where the strategic work lives.
From discovery, we synthesise a positioning framework and creative brief. This document defines the brand's category, its differentiated value, its target audience, and its tone of voice. It becomes the shared reference point for every creative decision that follows. We present it to the client team and reach alignment before moving to design.
Two or three concepts, not twelve. Each one fully developed, fully defensible, and grounded in the brief. We present concepts with written rationale, not just visuals. Refinement rounds are structured: we address specific, documented feedback, not vague preferences.
Brand guidelines, design system documentation, and an asset library organised for immediate team use. The goal is a handoff that your marketing team, product team, and any future agency can work from without needing to interpret.
Thirty-day post-delivery support is included in every engagement. Questions about application, edge cases the guidelines didn't cover, or implementation issues with the development team. After that, we offer a retainer arrangement for studios that want ongoing access.
We work primarily with B2B SaaS companies at Series A to Series C stage — typically at the point when the original brand has been outgrown and the next phase of growth requires a more considered visual identity.
We also work with established technology companies undertaking significant pivots, entering new market segments, or integrating an acquired product into an existing brand architecture.
Our client base is approximately 60% North American, 35% European, and 5% other. We do not have a fixed geography — timezone overlap of at least four hours is the only practical requirement.
Tell us what you're working on. We respond within two business days.
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